Rush Limbaugh is a mean soul. That is if he has a soul. His long history of sexism and racism is not new to many but the fact that he has always managed to stay on the air and pollute the airwaves spewing so much garbage that is hateful and divisive has always taken many by surprise. But, after so many intentional revelations of what he really stands for, I am not sure that the latest onslaught on Rush would be a career-threatening matter considering past precedents. If anyone thinks that Rush Limbaugh is going to go down over the demeaning characterization of Sandra Fluke, I think it is being overly optimistic because America has many Rush Limbaugh’s who have ears for bigots like them. In fact, President Obama’s election to the Presidency has brought them out of their hiding like cockroaches.
The fact is the recent verbal assault by Rush Limbaugh on Sandra Fluke calling the Georgetown Law student “a slut” and a “prostitute” for standing for women’s right before issuing his non-apology apology for it is just the cream of the crop about Rush’s long history of sexist, racist, bigoted and assholish characteristics that has been acceptable in our public discourse for far too long. What is more surprising and offensive is the fact that businesses advertising on his show for far too long have been enabling and empowering him to promote bigotry, polarizing the integrity of public discourse to lowered standard we currently see in our media. However, the reaction from businesses as some 40 plus businesses flee from advertising on his show because they are so shocked all of a sudden to act in disbelieve of the same old same old tired ass hateful rhetoric from Rush Limbaugh, to me, is just fronting. Beside, it is not the first time these advertisers have left Rush’s show.
I have to ask though, where has this new minted creed of responsibility in public discourse been from these sponsors when Rush was doing his damage by spewing and empowering racists and bigots saying a series of incendiary and crass statements that were sexists, racist and homophobic.
I guess saying things like “have you ever noticed how all composite pictures of wanted criminals resemble Jesse Jackson?” or “the NAACP should have riot rehearsal…they should get a liquor store and practice robberies.” or “they’re 12 percent of the population. who the hell cares?” referring to African Americans was quite alright and not consequential enough.
How about calling President Obama an “angry black guy“, “halfrican American“, an “affirmative action candidate” to disqualify his stature and playing a song on his radio show — ‘Barack the Magic Negro’ and then calling for a “segregated buses” because to Rush and company, “this is Obama’s America” whose “entire economic program is reparations” to blacks. Yep, not consequential enough again.
As if that is not enough, his homophobic bigotry toward the LBGT community is just as bad but I guess that is just normal to businesses advertising on Rush Limbaugh’s show as they embrace his racist and homophobic attacks on people who are just seeking the same kind of rights Rush himself has. He has made it to The Gay & Lesbian Alliance Against Defamation (GLAAD) annual list of the worst anti-LGBT voices, his long list of homophobic slurs are a mile long and well documented where he had called Rep. Barney Frank a “Banking Queen” in an effort to belittle him and had said Democrats will “bend over, grab the ankles, and say, ‘have your way with me” to African American and gay voters. During the Mark Foley scandal, he said about Democrats, “in their hearts and minds and their crotches, they don’t have any problem with what Foley did. They’ve defended it over the — over the years.” Mocking openly gay people, he went on saying, “when a gay person turns his back on you, it is anything but an insult; it’s an invitation”
These are the kinds of bigotry advertisers have been promoting. If you think what these 40 plus advertisers did is going to change the discourse in the behavior of Rush Limbaugh, you are a wishful thinker and I hate to burst your bubble because this is not the first time where advertisers had left Rush Limbaugh. With all the vile racist, sexist and homophobic crap that is said day in and day out on his show, there are many sponsors who put a blind eye as if undermining women, blacks and gays is not a problem. If one sponsor does not want to get too close to Rush’s controversial hateful vacuum, there is another one that looks at Limbaugh and sees an opportunity to drawing attraction on the expenses of those that are demonized.
Here is the irony — there are a lot of people who listen to Limbaugh who get their daily hate fix and these same people are the ones who allow him to secure an eight-year, $400 million contract. In fact, some of the money he is earning is guaranteed regardless of what he says on the airwaves. Every time he creates controversy using sexist, racist and homophobic comments, his listeners love it but most of all he makes his sponsors happy because more listeners will tune in to listen to his garbage. This has always been about money and his sponsors don’t give a shit if it is hurtful or not to others so long as it gives them publicity and as it has been said, there is no such things as bad publicity.
So, how can anyone stop this bigot because “we do not endorse the views expressed by Rush” as many sponsors have said while still pumping a lot of money to have this guy stay on the air ain’t just good enough. Well, we will just have to wait and see how long the current wave of onslaught on Rush “the bigot” Limbaugh and his enabling sponsors will continue.
For some reason, I don’t see much hope that we will see the end of Rush so long as the teabagging bigots cant live without their hate fix from him but I would love to be proven wrong.